Published on August 09, 2021

By John Merriweather, President & CEO, GO Destination Services 

Destination service is one of the most impactful services provided during the relocation process. It provides guidance and strengthens recruitment and retention. What may not be as evident is how destination service supports diversity initiatives.  

As a 23-year veteran of the mobility industry, I know that employees want an inclusive workplace where they can contribute, maintain a sense of belonging and thrive. Employers want their associates to be engaged with department goals and the company mission. Destination service provides the means through which both sets of objectives are met. 

Destination service supports diversity, equity, and inclusion by focusing on communication, personalization, and community integration.   


Focus on Communication 

In global mobility, there is no substitute for clear, unabated communication. From needs assessments to status updates to reporting, creating the conditions for free-flowing communication is essential.   

During the needs assessment discussion, mobility professionals must foster the type of honest and open communication that effectively conveys the client’s needs and preferences.  

Free-flowing communication encourages and helps provide answers to questions like these:   

  • What kind of neighborhood do you prefer?   
  • What are your preferences for hair salons and barbershops?   
  • What kind of faith-based connections would you prefer? 

Free-flowing communication allows practitioners to identify the needs of each unique employee, provide the same high-quality service to everyone and ensure that all employees feel valued and empowered. That is why communication-based destination service is so important to diversity, equity, and inclusion. 

Personalize Service 

The best destination service is never one-size-fits-all. The same is true of diversity, equity, and inclusion.  

When associates on-the-move receive service that is personalized, they feel cared-for, included, and valued. Therein lies the true meaning of inclusiveness.  

The best destination service is never one-size-fits-all. The same is true of diversity, equity, and inclusion. 

Create a Sense of Community and Belonging 

Settling into a new city and position after relocating can be challenging. This is why employees need services that help them feel comfortable in their new communities.  

Destination service practitioners should identify what makes the relocating associate feel at home, and then provide connections to facilitate those needs.  

Most importantly, the relocating associate should be able to define what community means to her or him without outside influence. 

Whether a preferred community size is one or 100, mobility professionals should engage every tool at their disposal to uncover all the amenities in the new city that align with the preferences of the associate.  

Whether connecting relocating associates with affinity groups or facilitating networking connections with likeminded professionals, today’s destination service should build a sense of community and belonging. 

Final Thoughts 

Diversity, equity, and inclusion are critical to today’s workforce. After serving an estimated 200,000 relocating individuals, it is clear to me that the impact of destination service on diversity, inclusion, and equity is unmistakable.   

When properly deployed, these services each relocating individual to comfortably settle into a new city, job, and life. 

The secrets to extraordinary service are communication, personalization, and community integration. How remarkable that these are also the very foundation of diversity, equity, and inclusion! 


Founded in 1998, and headquartered in Carmel, IN. GO is a leading destination services partner for relocations and assignments to all destinations in the United States, Canada, Mexico, and hundreds of international cities around the globe. We offer enhanced global destination service through our four service platforms, including Traditional In-Person Service, Virtual Service, Unaccompanied Service, and Destination Service Consultants By-The-Hour.

About the Author

John L. Merriweather
President & CEO, GO Destination Services

John sets and champions the company’s strategic vision and direction with an uncompromising focus on service, performance, and providing extraordinary value to clients. Under John’s servant, inspirational, and visionary leadership, the company is recognized internationally as a premier and go-to destination service partner.
Before founding the company in 1998, John worked in corporate education and quality management for a distribution company in Carmel, Indiana. John launched his career in the United States Army in 1990, where he served proudly for three years, including a tour in Operation Desert Storm. John is a graduate of Indiana University, as well as the executive education programs at the University of Texas at El Paso and the Tuck School of Business at Dartmouth.