Are you familiar with the old tale about the chicken and the pig who wanted to make breakfast for the farmer? In short, the chicken made a contribution by giving up some eggs. But the pig...well, he'd have to make a real “commitment” in order to help out with the gift of ham.
In the business world, though, commitment is a good thing -- and rarely fatal! We all want “pigs” in our company -- people who will be fully committed to our company's mission and vision, whatever that may be.
Of course, in order to have employees fully committed to your company mission, you need to be clear on what that mission is. Once that mission's in place, you can show your commitment to your employees in other ways. And, one way to gain committed employees is to show employees that key senior staff are committed, too.